The founder
Kori Shaw.
Mechanical engineer. Classically trained French perfumer. AI builder. Kori started Swirl Works to answer a question that had followed her from MIT through UC Berkeley to Grasse and back to Silicon Valley: what would fragrance look like if it were built with the people who wear it, not just for them?
A fragrance house that learns.
Every corporate experience Kori runs puts fragrance in front of thousands of professionals. They tell us which vanillas they reach for a second time. Which combinations become their signature. What they carry home.
That is the data loop. It is not a survey. It is people, in rooms, choosing what they love. What they choose shapes the next product.
The result is a house grounded in a place, informed by an audience, and built on a discipline that treats scent as a serious way to know something new.
MIT
Mechanical engineering. A love of systems and precision.
UC Berkeley
Business and technology. How ideas become companies.
Grasse, France
Classical perfumery training in the capital of the craft.
Silicon Valley
A decade shipping AI products at scale.
Menlo Park
Home of the studio and the house.
Swirl Works
A fragrance house that discovers with the people who wear it.